Yahoo is at Cannes Lions 2014 and shares a daily inspirational quote. Today, Marissa Mayer mentioned constraint on Mobile.
“Creativity loves constraint. Simplicity is king on the small screen” Marissa Mayer President, CEO, Yahoo.
Developing first for Mobile, we create intuitive products and design that are then adapted to other screens. Constraints navigation and screen size thus become the Mobile force.
Similarly, Yahoo offers advertising formats specially designed for Mobile. These formats, perfectly integrated in the flow of content, do not disrupt the user experience.
Find out more about our Yahoo Stream Ads .
Innovation to Drive Results
Yahoo Network display solutions’ with robust and premium rich-media options help advertisers create that “wow” experience that makes a lasting impression on consumers. Takeover the Yahoo new front page with custom background solutions, interactive mid banners with dynamic prominant placements. With custom sponsorship solutions across Yahoo Maktoob sites and plenty more front page events coming your way in 2011; you are limited only by the farthest reaches of your imagination.Check out some of our wow creative solutions in our Creative Showcase.
How and where to use Display Solutions
Yahoo is a leader in online display advertising, including banner ads, rich-media ads and more. Most Yahoo sites have both standard and unique display opportunities available for advertisers. And with industry-leading targeting tools, Yahoo can help you reach an engaged target audience at scale.
With a variety of ad formats and placements, use display solutions to turn offline creativity into an ultra-innovative online experience. Our display solutions guarantee brand impact at scale.
In the UAE, 10 million mobile subscribers choose between two carriers. With a population of just under five million, that means two-plus mobiles per person, so being ready with the right message when consumers are ready to renew, buy or switch is critical. When Etisalat approached Yahoo with the challenge of reaching business customers in this high-penetration, competitive market, we knew that the Science behind our targeting solutions was key to drive an effective and efficient campaign that would help keep the brand’s market leading position.
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Even hugely successful luxury supercar brands need help to make the most effective use of Internet marketing. When launching the latest model of its much coveted Boxster, Porsche asked Yahoo to design and manage its online campaign in the Middle East, to drive awareness of the launch and increase affinity to the brand more generally.
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Behind the pizza loving market of the Middle East is a highly saturated and fiercely competitive fast food sector with a constant supply of new products and special offers designed to win customers and market share. To successfully launch a new product and capture the imagination and taste buds of consumers within this environment takes innovation, creativity and reach. It was no surprise therefore that Pizza Hut turned to the creative prowess and extensive reach of Yahoo to cut through the noise and ensure meaningful mass-market engagement during the launch of a new product. View Case Study
This study examines the emotional and cognitive responses to online advertising in order to uncover the non-conscious impact of ads. The findings prove that behaviourally targeting and contextually targeted advertising are key to increasing brand recognition.
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New technologies have enabled behaviors that simply didn’t exist before, such as social networking, photo & video sharing, blogging, online shopping and more. Men and women adopt these technologies at different rates and for different reasons, and it is important to discover the underlying reasons in the ever-changing world of marketing. Everyone from advertisers and advertising agencies to brands and content producers can benefit from understanding web usage through a gender specific lens. Online usage of women in the MENA region is still a grey area and this report aims to shine a light on their behaviors online. Whilst females currently account for only a third of the online population, the balance is shifting as more women go online. While some female behaviors were expected, the data revealed others that were quite surprising. It is accepted that women in MENA can lead incredibly complex lives, often with conflicting responsibilities. They have to juggle different tasks such as work, studies, hobbies, home and family and the Internet is playing an increasingly important role in their lives.
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A daily habit for millions. A distinct opportunity for advertisers.
Every month, 9.8 million people come to one place for the best the Web has to offer. The Yahoo Homepage presents original and curated premium content, and personalises it to each visitor’s interests. So they come back often (with over 150 million visits a month). Our homepage content connects with 3 million consumers each day1. Your brand can, too - at scale.
Yahoo helped define the consumer Internet as a daily habit for hundreds of millions of people across the globe. Whether we’re on our mobile phones, tablets or PCs, we’re constantly checking what’s making news, how our favourite sports teams fared and what’s lined up next for them, if the markets are moving in the right direction, the celebrities who are shining bright and whether the sun will be on the holiday destinations we’re searching.
We’ve launched the brand new Yahoo homepage, designed to make these daily habits more inspiring and entertaining. We wanted to create a modern, functional, and more personal Yahoo, consistent across all devices. We know that visitors to Yahoo want the content they see to be even more relevant and meaningful to them, so we’ve boosted our original content offerings with an expanded number of content sources and we’ve made advances in tailoring content to user preference and interest.
And we’re doing this faster than ever before. We know that our users want to access content quickly and effortlessly. So, we’ve focused on getting that information to our users intuitively - whether they’ve been visiting Yahoo for years or are first time visitors. That’s why the new Yahoo homepage is everything you know and love with more consistency, context and utility; spotlighting the latest information from Yahoo News, Sports, Weather, Finance, Flickr and more.
To bring the scale and creative capabilities of this page to our advertisers, we have focused on offering premium ad space. And with the new Yahoo, you can launch campaigns or ads on desktop, tablet, and mobile devices, all at the same time, giving you access to 6.4 million users daily across the UK1.
The Yahoo Homepage attracts highly desirable audiences
Showcase your brand on the Yahoo Homepage
See how messaging comes to life on the new Yahoo Homepage
From high-impact branding opportunities to direct response placements, Yahoo Homepage ads can meet your marketing objective on any screen. Here are just a few of the ad options:
- Billboard ads: Connect with your audience through a big, bold, beautiful interactive experience.
- Advanced creative executions: Catch and hold consumers’ attention with innovative ad formats, dynamic creative and compelling video.
- Stream ads: Achieve premium performance advertising at scale with native ads in the personalised Yahoo content stream.
For more information on the brand new Yahoo homepage click here.
For a complete list of creative specifications for Yahoo properties, consult our ad specs.
Millions of consumers make Yahoo a daily habit. We can help you connect with them. For advertising opportunities on the Yahoo Homepage, contact your account manager or our sales team today.
1comScore September 2013
Read all about it! Read all about it!
Yahoo News is a leading source for news and current affairs.
The latest news covering a wide variety of topics from the region and around the world. Content is both local and global to make this an important destination for current affairs and breaking news. Featuring all the latest headlines, photos and polls and business events, Yahoo is the destination for those who want to be first in the know.
Our new Yahoo Sports destination, based on Yahoo’s global platform, is now live! With the new Yahoo Sports, we are bringing another great platform for branded content and advertising opportunities. With its new and modern design, Yahoo Sports is ready to take its audience to the biggest sporting events worldwide, and to be host for upcoming events such as the EURO 2012 and the Olympic Games 2012, through excellent content sourced from the world’s leading publishers and experts. The new design is focused on building a highly engaging consumer experience that combines innovative blogs, photo slideshows, and articles into one space, while integrating attractive new ad formats for clients to showcase their brands. Essential reading, photo stories, top stories and more from the world of sport with specific content around Football, Cricket, Rugby, Motorsport, Golf, Tennis and more. Yahoo Sports brings sports fans quality news on major sports. More importantly, Yahoo Sports is very social! By rolling out the Social Bar to our sports platform, we are giving our sports readers a higher level of interaction by allowing them to integrate their Facebook friends, to make discovering news on Yahoo Sports a much more social experience.